“Smoking is cool. Air Jordans are cool. Anything
with the Nike Swoosh on it is cool. Smashing
Pumpkins are cool. Absolut ads are cool.
Marlboros are cool. Kools are cool (and mentholated).

Young people have anointed scores of brands,
objects and media as the accessories that will construct
their unique and cool identities. Smoking is an
important aspect of cool, and the cigarette pack is a
critical fashion accessory.”

read more here by pp.