i’m sorry, it is not because i’m french and somehow chauvinist but really, french brand thomsen actually nailed the plaid/liberty shirt. when every US brands are coming over and over with the same plaid shirt that feel right out of the williamsburg salvation army ( sometime even with a $300 price tag).
those frenchies achieved doing it their own way giving it a nice “cacharel/mai ’68” look rather than a lumberjack feel. on top of that, the campaigns features some of our nicest roosters and the blog is really cool. cocorico! by pp.