our norwegian friends at anti sweden denim are at it again. of course, this is not a serious “anti”… these are peace loving vikings from norway, the anti is a little jab at all the swedish brands that have taken over the world so successfully like cheap mondays, ACNE, nudie jeans, H&M, levi’s (is levi’s from sweden?) etc. … in any case, there is room for everyone if we all promise to share in the shopping, the jeans are not cheap but they are viking tough ; ) by kv