originally conceptualized for los angeles in 1977, this titular quip from the one and only ed ruscha is coming soon to new york. it will be on w. 22nd street & 10th avenue, right near the highline. this is ruscha’s first public nyc project; a silent soundtrack with playfully distracting vernacular. i don’t drive, but i’ll certainly be strolling by to take a look with my fellow pedestrians. by sv