it takes wits, guts, arrogance, lack of management and a good dose of stupidity to pull this off. but don’t worry, we have the talent, and the means. few things come to mind here, i recall when hedi slimane took out the yves from saint laurent. ego? perhaps? after all balenciaga did not have its founders first name in the brand, so why should saint laurent? not like fashion has to follow any precedents now… but to change that beautiful and iconic logo to such a lame, ubiquitous, poorly spaced, infantile typography was surely hard to digest. not that the rest of the fashion crowd just followed hedi right? fashion never repeats, “we don’t look back darling, we don’t follow… we lead the world into the future”. well here they are, following hedi right off the edge of the cliff into the grand stupid canyon.    by cl