apple think different ad campaign 1997 albert einstein

apple think different ad campaign 1997 john lennon and yoko ono

gap kakhis ad campaign 1993 ernest hemingway

gap kakhis ad campaign 1993 miles davis

i never connected the two, but apple’s “think different” campaign by chiat/day LA that came out in 1997 is practically the same as gap’s kakhis campaign that came out in 1993. who would have thought apple and lee claw of chiat would so blatantly rip a campaign form gaps in-house department! granted the kakhis ads where purely on the surface. miles wore kakhis and if you want to be just as cool wear khakis too. granted there was no gap around when miles wore those but that’s a minor note.

apple on the other hand connected to the thinking and culture of those individuals like john and yoko and einstein, and not so much on the appearance… but the idea to take an old cool picture and slap your logo on it – was not only the laziest idea but also one of the most beautiful, it really worked.

still some of my favorite campaigns, because they beautified the streets rather than pollute them. or so I say… by uh