meet mschfs original founder and chief geek officer, mister gabe whaley

mschf is an art collective / media company / viral for hire agency and very successful at it… of course you must know about the big red boots

we reckon the big red boots was genuine art project which them lead to the collab. with crocs that generated commercial income.

times new NEW roman

one of their earlier projects and our favorite one is the type design project to create “times new NEW roman” which is the same as times new roman but 10% wider. so when you write your college essay your 8 pages will result in 10 pages. nice cheat!!

turbo tax but more fun. tax heaven 3000 was a spoof tax software designed by mschf where the anime girl will walk you through questions, some quite personal, such as your social security number and in the end help you calculate your taxes. about 200 were created. genuine art project.

this “nike, drop of blood in the sole, lil nas satan shoe” project was the first time we ever heard about mschf… back then it smelled like marketing and we paid little heed… but was it marketing?

vans shoes sues mschf for its wavy baby sneakers. not really buying this lawsuit – but we guess you gotta keep the magic under lock and key for it to work.

mschf founder gabe whaley & the art of going viral | EP 33 by business untitled

and here’s an interview with mister gabe whaley himself, telling his sweet story to success from west point to buzz feed. well done gabe!! you are a commercial version of tobias wong whom we loved (RIP)… but you are a 100% better than daniel arsham (reddit)who occupies a similar space. by sv