the marker loose jean by levis – blue tab

could it be? nice low pockets on the tail – looks like a proper fit finally!

this is what happens when the marketing team at your company is fast asleep and clueless to the pulse on the street. every time i drop $300 on a pair of APCs, or worse $200 on a pair of levi’s E by END 568 i curse old levi’s for dropping the ball on the game. all this talk of japanese denim is really old original american denim before levi’s opted for shit mills to make that thin garbage denim. how was it that in the UK levi’s engineered jeans could produce awesome cuts and style and the US just cruised through mediocrity? how is it that a collab item with levi’s is a better denim than levi’s itself? like undercover knows more about denim than fuckin levis!!!

high snobiety, as usual hyping up whomever advertises with them, had this to say “
it’s no secret that levi’s knows denim. after all, you don’t get a beyoncé co-sign by being average. but levi’s blue tab collection extends beyond your classic pair of blue jeans. levi’s is entering a new era with blue tab, a new collection that transforms the brand’s specialty — denim basics — into dressed-up statement pieces (canadian tuxedo). if levi’s orange tab line is for a younger, more experimental crowd, blue tab is its sophisticated, older sibling. but it’s not just the sophisticated silhouettes that set this collection apart — it’s the textiles, too. levi’s blue tab experiments with selvage denim adding another degree of elegance to the collection.”

now i don’t know about “stylish” and “tuxedo” its a pair of fucking jeans. its just not cut to fit dorks anymore. also who gives a shit about a “beyoncé co-sign” – i mean that’s one sure way to show u are completely out of touch with cool. finally the quality and fit are still to be judged. its not like they cant do it, because they invented it… the question is do they really want to do it right or do they still wanna hit every marketing marker? i’m hopeful and looking forward to seeing the blue tab levi’s out and checking out its “actual value”. by nwa