the story of MSCHF with gabe whaley : from west point to buzz feed

meet mschfs original founder and chief geek officer, mister gabe whaley

mschf is an art collective / media company / viral for hire agency and very successful at it… of course you must know about the big red boots

we reckon the big red boots was genuine art project which them lead to the collab. with crocs that generated commercial income.

times new NEW roman

one of their earlier projects and our favorite one is the type design project to create “times new NEW roman” which is the same as times new roman but 10% wider. so when you write your college essay your 8 pages will result in 10 pages. nice cheat!!

turbo tax but more fun. tax heaven 3000 was a spoof tax software designed by mschf where the anime girl will walk you through questions, some quite personal, such as your social security number and in the end help you calculate your taxes. about 200 were created. genuine art project.

this “nike, drop of blood in the sole, lil nas satan shoe” project was the first time we ever heard about mschf… back then it smelled like marketing and we paid little heed… but was it marketing?

vans shoes sues mschf for its wavy baby sneakers. not really buying this lawsuit – but we guess you gotta keep the magic under lock and key for it to work.

mschf founder gabe whaley & the art of going viral | EP 33 by business untitled

and here’s an interview with mister gabe whaley himself, telling his sweet story to success from west point to buzz feed. well done gabe!! you are a commercial version of tobias wong whom we loved (RIP)… but you are a 100% better than daniel arsham (reddit)who occupies a similar space. by sv

snow whites sneaker selection for July

nike kim jones white high tops

adidas streamlined white mesh sneakers

oooh the adidas terrex white

amiri hightop in subtle white leather

balenciaga white high top sneakers

an ode to our last sneaker post here we are again… you can pick up these, and many many other cool but rather over-priced sneakers ($200, $700, $1,500 and up to $2,000), in link below. that is if you too lack the confidence and self esteem that comes with living in this kanye and kim world. while spending money and faking your talkents will never make you any cooler than you are, you can continue to believe that it will. there’s a line at the supreme store every day with the dorkiest of dorks, just get in there. actual cool people don’t stand in line for an hour to pay $300 for an off-white t-shirt. if you know one that does… he’s a dork! cool people probably wear hand-me-downs and random shit picked up here and there for cheap. if they fork out money for something I assure you, its not pyrex or vetements or off-white… its something old or unheard of. that’s the very reason fashion brands often look like wanna-be hand-me-downs, all the way down to moth holes in your $1,200 marino wool sweaters, and models looking like street people where pulled onto the runway. but good luck feeling cool and hope that the money your spending ‘aint yours. hi daddy. here is the link… have at it. by dd

boot game strong

 

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alden leffot boot now that winter is hitting new york for real, we hope that everyone has the proper boots to tackle all that snow and sleet. for the lucky few that managed to get their hands on the limited tanker boot collaboration by leffot and alden with a hand-sewn split toe in oiled chanois goat leather, no further reading is needed. for the unlucky many, who either are suffering from wet and cold feet or are swanking  around in boots like everyone else, consider to stop by leffot on christofer and gay street in west village to upgrade your shoe game. by kt

cheap great sneaks: and they are called “greats” – ok that parts lame!

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“the best, for the most, for the least”– as charles eames would say… now lets see if this fits the bill? born in brooklyn, made in italy (we are told). they do give common projects and the others a good run for their money at under $200 a pair. leather interior, simple lines, clever double stitching, and yet this royale (and royale court high) model(s), being the simplest of the footwear line,  still have a bit of fat to trim… the rest of the line is not to our taste, maybe the hirsh could work, we love the heel detail, if it was not for that complicated sole. judge yourself, wed love to test drive one and write about the feel… worth a look for all you post-normcores. by ac

tabitha simmons: love these shoes in silk

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the dolly black white silk shoes…. maybe a bit too late for this summer, but non-the-less, love these simple summer espadrille lace-ons by tabitha simmons. bit steep at $395 especially when you consider you’ll be getting them sandy and dirty in no time, but maybe ‘yall can pick em up on sale in a few weeks… just not yet. by kv

the Yohji super position hanging tassel for adidas

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unique reinterpretation of the adidas superstar featuring hanging “tassel” stripes and a smooth shell-toe hit the market again in early 2015 with the monochromatic all-black and all-white colorways. the red threat release followed soon after. both colorways are constructed in premium leather which in adidas worth means just you average leather. but cool non the less. by dd

get your mojo running: nike apparently wins in any condition

win in any condition: men’s shield max jacket

women’s rain runner jacket

killer video and music from nike for some winter time running. suddenly it’s not so cold out there, is it? all you need is an extended version of the track on this clip and you’ll be running for hours. filmed by fashion photographers santiago and mauricio the film is the brain child of new york agency ceft and company.

this one tips my scale: pedro lourenço + Nike

the white and silver pedro lourenço x nike blazer low. the sole and profile is suspiciously common projects but we love it just the same

one of the 2 colors available, but clearly the one to get. the gold and black (alternative design) are quite nice as well but best suited for those with a little louder taste

nice horizontal detail stitch on the back heels

nikes capsule collection designer pedro lourenco

dreading the hike to the nike lab store but that will be the only place you’ll be able to get your toes on one of these. i guess well just have to do that. nice one. by dd

les cycles victoire: the ultimate bicycle to go with your berlutis


the french bike maker les cycles victoire has certainly made quite a few unusual bikes, all made to measure and personalized… in an age were most bikes are covered with flashy stickers and fluorescent paints., this one is all about pared-down beauty

the berluti edition comes with leather shoe straps to cuddle your loved ones


specially made berluti shoes for your specially made berluti straps

 a little about how it’s made

i am personally quite pleased with my british made armstrong 3 speed bike sporting a brown leather brooks seat, a black lacquered bell ring and metal basket. but for a few dollars more you could perhaps go for the french made les cycles victoire berluti edition (available now). and while you are at it, you may want to also pick up the pair of shoes berluti created specifically to go with this bike. after that, if you have any change left, you could then stop off for a cup of new york’s finest 50 cent coffee to complete your look and regain your sense of dignity. just be sure not to park it anywhere near the 5 boroughs. a great bike to store in your loft, but not very practical for the streets. we’re having trouble retaining our $300 brooks seat with out having to chain it down. one could just imagine the vultures descending on this piece of steel and leather ars. that aside it is a beautiful piece of chivalry. by dd

tim coppens + common projects


we got your “designer high tops” right here (by the way its terms like this that makes us puke at design in general). but we do like this one. tim coppens latest digs for common projects riffs on the CPs signature tournament style. they’re made from slick navy leather, have black arch panels, and are lined in soft beige leather you see on the back. $611 and available at matches fashion dot com.

 

adidas skateboard stan smith

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did you know the grip on the stan smiths was based on snake skin?

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and who knew? i had no idea stan smith had anything to do with skateboarding, let alone the gonz (mark gonzales) 


here’s a new take on the classic adidas stan smith. i suppose you can make it any color, and it will still be cool. love the two-tone grip sole, and personally, i think i’d take this over pharrell’s m+m color line. by dd