well, it’s about time brands thought outside of the usual venues. in this case, sound serves as the centerpiece in the latest release from sony, soundville.  it is a short film that documents three days in the life of the icelandic town of seydisfjordur after it’s been transformed into a giant soundsystem. the project brought in a surprising range of collaborators—from seydisfjordur’s townspeople themselves, to sigur ros’ concert team and musician fede cabral.

how did you come up with this particular idea? what inspired you?
i was buying milk while listening to stockhausen on my headphones. i felt everyone should be listening too.

it’s really, really, amazing, and makes me want to be in iceland now. by dd + kv